India Today - - SIMPLY MUMBAI -

By­pass the has­sle of head­ing out in traf­fic, find­ing a park­ing spot and walk­ing around ex­pan­sive malls with one click by log­ging onto Shop. In­OnIt. in. Es­tab­lished in De­cem­ber 2011, this e- store was launched by young city- based en­trepreneurs, Meghna Mit­tal and Namrata Kothari. The site stocks a range of prod­ucts in­clud­ing

trendy ap­parel for men, women and kids as well as jew­ellery, ac­ces­sories, quirky home dé­cor prod­ucts, as­sorted knick knacks and a whole col­lec­tion of pet ac­ces­sories. It has col­lec­tions and prod

ucts from a host of pop­u­lar In­dian la­bels in­clud­ing Quirk Box, Spring Break, Masala Tee, Pop­puri, Hap­pily Un­mar­ried, Be U, The Ele­phant Com­pany and many more. Get your­self some great buys with prod­ucts like the colourful Dho­bighat photo frames and tif­fin dabba CD racks from Hap­pily Un­mar­ried. Check out the unique girl tower hanger by Tarana or the Grey min­ion iPad cover by Quirk Box. They also have a ‘ deal of the week’ sec­tion, where up to 20 to 30 per­cent dis­count on a par­tic­u­lar brand for an en­tire week can be availed.

CHECK OUT shop. in­ COSTRs 160 for key chains to Rs 4,000 for a dress TEL 43476430

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