BECHAIN NAGRI

USP A range of interesting animated stationery available in the store makes it stand out

Bechain Nagri is a space for restless minds to come together and create something electrifying. Conceptualised by 24 year old animation student Manasi Parikh, a graduate of Animation Film Design from NID, Ahmedabad along with budding entrepreneur Anuj Gosalia in March 2011, it was started for an extra source of income while they were in college. They created and sold tons of quirky sketchbooks with digitally printed illustrated covers. Their logo, which is a doodle of tangled wires that keeps changing design on every book, depicts the constant motion and the restlessness that the brand acquaints itself with. Each cover illustration tells a story unique to the artist who designed it. They currently have over fifty different illustrations, so people have a wide range of options to pick from. Inspired by the success of their sketchbooks, they took their zesty designs to ruled books, tees and posters, which can be bought off their website or from NIDUS ( in- house store at NID Ahmedabad).

WHERE You can shop online on shopo. in/ shop/ bechainnagri or log on to bechainnagri. com

COST Rs 120 to Rs 320 TEL 9963166000