India Today - - SIMPLY GUJARATI -

USP A range of in­ter­est­ing an­i­mated sta­tionery avail­able in the store makes it stand out

Bechain Na­gri is a space for rest­less minds to come to­gether and cre­ate some­thing elec­tri­fy­ing. Con­cep­tu­alised by 24 year old an­i­ma­tion stu­dent Manasi Parikh, a grad­u­ate of An­i­ma­tion Film De­sign from NID, Ahmed­abad along with bud­ding en­tre­pre­neur Anuj Gos­alia in March 2011, it was started for an ex­tra source of in­come while they were in col­lege. They cre­ated and sold tons of quirky sketch­books with dig­i­tally printed il­lus­trated cov­ers. Their logo, which is a doo­dle of tan­gled wires that keeps chang­ing de­sign on ev­ery book, de­picts the con­stant mo­tion and the rest­less­ness that the brand ac­quaints it­self with. Each cover il­lus­tra­tion tells a story unique to the artist who de­signed it. They cur­rently have over fifty dif­fer­ent il­lus­tra­tions, so peo­ple have a wide range of op­tions to pick from. In­spired by the suc­cess of their sketch­books, they took their zesty de­signs to ruled books, tees and posters, which can be bought off their web­site or from NIDUS ( in- house store at NID Ahmed­abad).

WHERE You can shop on­line on shopo. in/ shop/ bechain­na­gri or log on to bechain­na­gri. com

COST Rs 120 to Rs 320 TEL 9963166000

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