India Today - - INSIDE -

Noth­ing shakes busi­nesses as much as re­source scarcity. Fear­ing cli­mate change im­pact­ing the re­sources that help it run, en­ergy and wa­ter- in­ten­sive sec­tors like ce­ment, steel and IT are re- eval­u­at­ing. The busi­ness of turn­ing green is cost- in­ten­sive and time- con­sum­ing, but more and more firms are aware that off­set­ting emis­sions makes com­mer­cial sense. Cut­ting back now is a smart way to pre­vent a cat­a­strophic fu­ture. A2011 re­port by McKin­sey Global says ef­fi­cient en­ergy use could lead to global sav­ings of $ 2.9 tril­lion a year. I NDIA TO­DAY, MARCH 25, 2013

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