Feed­ing Frenzy

India Today - - HOTSHEET -

Ridicu­lously young and out­ra­geously suc­cess­ful Amer­i­can de­signer Alexan­der Wang held a mass free- give­away for his fans at an ‘ undis­closed one- time event’ and cap­tured the en­su­ing hys­te­ria on cam­era. One hun­dred of his fans were led into a ware­house in New York City and let loose on free mer­chan­dise from the T by Alexan­der Wang col­lec­tion. The give­away evoked mixed re­ac­tions with some call­ing it an art in­stal­la­tion piece, oth­ers ge­nius vi­ral mar­ket­ing to and a few even won­der­ing if the hys­te­ria was staged. The en­tire episode was caught on cam­era by di­rec­tor Dar­ren Stein.

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