Feeding Frenzy

Ridiculously young and outrageously successful American designer Alexander Wang held a mass free- giveaway for his fans at an ‘ undisclosed one- time event’ and captured the ensuing hysteria on camera. One hundred of his fans were led into a warehouse in New York City and let loose on free merchandise from the T by Alexander Wang collection. The giveaway evoked mixed reactions with some calling it an art installation piece, others genius viral marketing to and a few even wondering if the hysteria was staged. The entire episode was caught on camera by director Darren Stein.