The Ar­rivals

Fash­ion gu­rus in­tro­duce you to the young de­sign­ers to watch out for

India Today - - SIMPLY DELHI - By Ekta Mar­waha

He claims to have been obliv­i­ous to what he was get­ting into when he de­cided to study at the National In­sti­tute of Fash­ion Tech­nol­ogy in 1999. “I just knew that peo­ple looked good there, and made nice clothes,” says Gau­rav Jai Gupta who hails from Ro­htak, Haryana. How­ever, Gupta knew he wanted an un­con­ven­tional ca­reer and moved to Delhi to en­rol at NIFT. “I didn’t know any­thing about fash­ion, didn’t know any de­sign­ers, and went with what seemed best then,” he re­mem­bers the early days. Gupta, whose label is called Aakaro, re­calls spend­ing most of his col­lege time in the li­brary read­ing up on Ja­panese his­tory and de­sign. His col­lege projects were more like art in­stal­la­tions, with cloth­ing made out of cop­per wires, and pa­per. “It’s the ex­pe­ri­ence you cre­ate, the fab­rics, the de­sign that adds to the charm,” says Gupta who fur­ther went on to study tex­tile at Chelsea Col­lege of Art and De­sign, Lon­don. HOME­COM­ING He set up his first stu­dio in Delhi, The Col­lec­tive, in 2009 where he and a few peers cre­ated hand­i­crafts, ce­ram­ics and hand­looms. His first show, of con­tem­po­rary In­dian wear was at the Wills Fash­ion Week, 2010. “I don’t be­lieve in show­ing a col­lec­tion each sea­son. Till you don’t have some­thing worth­while, don’t put it out there,” says Gupta. COM­ING SOON A col­lec­tion in­spired by nuns, for the forth­com­ing Wills In­dia Fash­ion Week Spring Sum­mer in Oc­to­ber 2013. “This line will see more colour, which is quite un­like me,” he adds. STORE 77/ 13, Cor­po­ra­tion Shop­ping Com­plex, CP Ra­maswamy Road, Al­war­pet TEL 044 42081767

“Gau­rav does in­ter­est­ing sil­hou­ettes, his em­pha­sis on de­sign is bril­liant. ”


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