Eth­nic pride

India Today - - SIMPLY DELHI - by Re­wati Rau

His ex­cite­ment is con­ta­gious. “I won the In­ter­na­tional Wool­mark Award, last month in Delhi and will show at Mi­lan in Fe­bru­ary 2014 as a part of the prize,” gushes Rahul Mishra who be­gan his epony­mous label in 2008. Mishra is known amongst his peers for his staunch be­lief in the rich­ness of In­dian crafts and in­te­grat­ing them into con­tem­po­rary fash­ion. “I in­clude art and craft in my clothes to bring out the best of both,” says the National In­sti­tute of De­sign, Ahmed­abad grad­u­ate. At the re­cently con­cluded Lakme Fash­ion Week, Mishra de­buted Sunehri, he re­turned to an In­dian col­lec­tion of saris, lehen­gas, churi­dar and kur­tas in chan­deri, silk and cot­ton. “Ear­lier brides wore beau­ti­ful heir­loom pieces and now I am try­ing to re­vive that charm,” he says. The women he de­signs for, says Mishra, are evolved and com­fort­able wear­ing those out­fits whether in Mi­lan, Mum­bai or Nag­pur. MEM­ORY PRO­JECT Mishra’s first show was a class­room pro­ject show­cased at the Bom­bay Fash­ion Week, 2006. “My col­lec­tion re­volved around Ker­ala fab­rics and I got a stand­ing ova­tion. Pub­li­ca­tions wrote about me say­ing ‘ a star is born’, re­calls Mishra. He went on to be­come the first non- Euro­pean to get a schol­ar­ship to Mi­lan’s In­sti­tuto Marag­oni in 2007. STYLE ICONS I love Ro­hit Bal for the sheer grandeur he cre­ates on the ramp. Then there’s Ra­jesh Pratap Singh and Abra­ham Thakore. In­ter­na­tion­ally it would be Ge­of­fry Beene and Ric­cardo Tisci. STORE Retails at multi- de­signer stores such as Aza, En­sem­ble and White and abroad.

“Rahul is an emerg­ing de­signer who’s do­ing very well in the cur­rent fash­ion scene”


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