Star power

Vivek Karunakaran, 32

India Today - - SIMPLY CHENNAI -

Af­ter four sea­sons at Lakme In­dia Fash­ion Week, and re­tail­ing in 15 multi- de­signer stores across the coun­try, Vivek Karunakaran, now has enough rea­son to be­lieve he knows his mar­ket like the back of his hand. The de­signer, who ear­lier re­tailed un­der his epony­mous brand ‘ Vivek Karunakaran’, joined hands with wife Shreya in 2006, to re- launch with a new label, Viia. Over the years, they have de­signed for celebri­ties such as Sonam Kapoor, Amy Jack­son, AR Rah­man, Anil Kapoor, Suriya, Sarath Kumar, Par­vathy Omanakut­tan, Le­an­der Paes and Chiyan Vikram. “We started in a 200sq ft room in 2007 and have ar­rived at a flag­ship store on Rut­land Gate in 2013; one of the rea­sons we wake up with a smile ev­ery day,” says Vivek. Vivek’s sig­na­ture style is to merge a good quo­tient of glam­our to the sim­plic­ity of a gar­ment to ar­rive at re­sults that are un­der­stated, yet el­e­gant. In his lat­est de­signs, Vivek uses a palette of peach, cobalt, deep red and pink with metal­lic ac­cents. With its launch co­in­cid­ing with the fes­tive sea­son, the col­lec­tion has a mix of day and evening wear. IN­SPI­RA­TION In my lat­est, line, I draw in­spi­ra­tion from the mil­i­tary, but the in­ter­pre­ta­tion will be con­tem­po­rary and un­ex­pected. TIP Stay stylish and ex­per­i­ment, get that out­fit you’ve loved but never dared to try. You’ll never know how good a makeover is un­less you try it. TREND WATCH I see mil­i­tary reap­pear­ing in a big way; a lot of fig­u­ra­tive in­flu­ences with graph­ics, prints and em­broi­dery STORE 2/ 177, 1st Cross Street, Karpagam­bal Na­gar, Kot­ti­vakkam

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