Craft­ing couture

Chai­tanya Rao, 37

India Today - - SIMPLY CHENNAI -

When Chai­tanya Rao was think­ing ca­reer choices in the 90s, fash­ion ed­u­ca­tion was nascent and he jug­gled his evening col­lege classes with an in­tern­ship at the Color­plus fac­tory in Am­bat­tur, where he learnt trade fun­da­men­tals. To­day, he is hailed as one of Chen­nai’s most sea­soned crafts­men, hav­ing de­signed for ac­tors Tr­isha, Shruti Haasan, Dhanush, Sim­ran and oth­ers. His big break came when he showed at the Lakme Fash­ion Week in 2007 with a line in­spired from the movie, Si­lence of the Lambs. Since then, his de­signs have hit the national run­ways reg­u­larly. “Fash­ion shows are very in­spir­ing. They’re a point where a mul­ti­tude of ideas and tal­ent con­verge and it’s amaz­ing to be a part of that,” he says.

Chai­tanya be­lieves his own craft too has evolved, “In my lat­est de­signs, I use a lot of black- and- white with just a hint of colour, flo­ral mo­tifs, ab­stracts and flowy In­dian sil­hou­ettes. My evening wear re­mains glamorous and it’s one thing I don’t med­dle with,” he smiles. IN­SPI­RA­TION Or­ganic fab­rics, and gar­ments that are eco­log­i­cally sen­si­tive yet fu­tur­is­tic TIP Use quirky hand­bags or a piece of jewellery that re­flects your in­di­vid­u­al­ity and adds drama. TREND WATCH Nat­u­ral fab­rics are go­ing to be the rage, the fash­ion in­dus­try is ex­plor­ing en­vi­ron­ment­friendly op­tions that are high in qual­ity. STORE No. 3, Shyams Gar­den, No 17, Khader Nawaz Khan Road, Nungam­bakkam TEL 9840071432

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