Follow suit

Breaking away from tradition, Italian designer Giorgio Armani has photographed and cast himself in a campaign for his bespoke tailoring line launched in 2006. The 79- year- old billionaire designer appears in a classic black and white shot for his Made- to- Measure campaign. “I like the idea of being its testimonial, wearing a jacket and a tie and presenting myself with a different image from the one people normally associate me with,” he said.