India Today

Boutique style

SIMPLY HYDERABAD TAKES YOU WINDOW SHOPPING ACROSS BOUTIQUES IN TOWN THAT ARE REDIFINING THE SHOPPING EXPERIENCE

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SIMPLY HYDERABAD takes you window shopping across boutiques in town that are redifining the shopping experience

ethnic impression­s

KHEYA Kheya Serene, started by fashion enthusiast Radha Kurra, screams unusual with its interiors done up with parts of a village bullock cart and an authentic South Indian wooden boat, complement­ing the wide range of ethnic tunics and kurtas, along with floral patailas, harem pants and palazzos.

The rustic feel goes pretty well with the ethnic creations here and the way everything is displayed makes it a pleasure to browse through. The same building also houses another store called Kheya Texture from where you can pick a host of materials such as raw silks, chiffons, printed voiles, block cottons, pin tuck cottons, laces and nets.

Apart from the massive collection, an outfit can be tailored according to your choice with a fabric you pick or you

can even trust the designers to suggest a custommade outfit for you.

This is also a haven of unstitched fabric. Make sure you pick up a classy border to go with your outfit as the boutique offers tons of choices.

Insider Tip Designs by their in- house designers can be replicated in a fabric of your choice.

Must Pick Printed and netted fabrics with delicate embellishm­ents imported from China and Hong Kong and not too easily found anywhere else in town.

At First floor, KVR Holdings, Road No 36, Jubilee Hills

Tel 6451 0510

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