Cam­pus Buzz

Pearl Academy of fash­ion has plenty of sur­prises in store for its stu­dent com­mu­nity

India Today - - CONTENTS -

Ac­cord­ing to a re­cent sur­vey by the Cloth­ing Man­u­fac­tur­ers As­so­ci­a­tion of In­dia, the ap­parel mar­ket in the coun­try is set to grow at an an­nual rate of 13 to 15 per cent. At present In­dia’s ap­parel mar­ket is es­ti­mated to be worth around $ 50 bil­lion and is ex­pected to cross the $ 125 bil­lion mark by 2020. It’s lit­tle won­der then that young tal­ent in the fash­ion in­dus­try, many of them stu­dents of Pearl Academy, have much to be happy about.

Es­tab­lished in 1993, Pearl Academy opened its first cam­pus in Okhla in south Delhi. It later moved to a big­ger and more mod­ern cam­pus in Naraina, west Delhi. To­day Pearl op­er­ates from four state- ofthe- art cam­puses across In­dia. Apart from Delhi, the cam­puses are lo­cated in Noida, Chen­nai and Jaipur.

“I love the am­bi­ence and cre­ativ­ity with which th­ese cam­pus have been planned. The qual­ity of the fac­ulty here only en­hances the learn­ing ex­pe­ri­ence as they are very en­cour­ag­ing and open to feed­back,” says Nupur Gupta, a stu­dent pur­su­ing fash­ion de­sign at Pearl Academy’s Noida cam­pus. Echo­ing her, An­gad, an in­te­rior prod­uct de­sign stu­dent says, “Much like my per­son­al­ity, my col­lege cam­pus is cre­ative and colour­ful. I love how it looks noth­ing like other col­leges which are mun­dane.” In 1995, Pearl Academy teamed up with the Not­ting­ham Trent Univer­sity, which then be­came the ac­cred­i­ta­tion body, for most of the un­der- grad­u­ate and post- grad­u­ate cour­ses at the academy.

As the In­dian fash­ion in­dus­try grows by leaps and bounds ev­ery year Sharad Mehra, di­rec­tor of Pearl Academy, feels that there is a need for not

just gifted de­sign­ers but de­sign­ers who also un­der­stand fash­ion mar­ket­ing and brand­ing. “Armed with con­tem­po­rary skills, de­sign­ers to­day should not only be able to in­ter­pret the needs and tastes of the tar­get con­sumer but also de­sign strate­gies for the var­i­ous sea­sons for greater im­pact. Fash­ion is a sun­rise in­dus­try in In­dia and there is a grow­ing need for pro­fes­sion­als with the rel­e­vant skillsets to meet mar­ket de­mand,” says Mehra. To meet th­ese needs, Pearl Academy has in­tro­duced a num­ber of new cour­ses over the year such as lux­ury brand man­age­ment, brand and ad­ver­tis­ing man­age­ment and vis­ual mer­chan­dis­ing among oth­ers. It is also manda­tory for un­der- grad­u­ate stu­dents of fash­ion de­sign to learn an in­ter­na­tional lan­guage as part of their cur­ricu­lum. This, the academy, be­lieves is nec­es­sary be­cause fash­ion to­day is a highly glob­alised in­dus­try.

Stu­dents who’ve cho­sen to study at Pearl Academy not only be­lieve that the in­sti­tute pro­vides them with the right skill- sets but also help them fur­ther their ca­reers as Pearl Academy has now firmly es­tab­lished it­self as a name in fash­ion.

“Many of the fac­ulty mem­bers at Pearl Academy are known to work with renowned com­pa­nies. Their af­fil­i­a­tions with the who’s- who of the fash­ion in­dus­try is ben­e­fi­cial to us in many ways,” says Param­jeet Kaur, a fash­ion me­dia make- up stu­dent. “I was very clear about de­cid­ing to study here since stu­dents who grad­u­ate from Pearl Academy are known for their tech­no­log­i­cal ex­per­tise in ad­di­tion to be­ing ex­tremely cre­ative,” adds Kaur.

With ex­cel­lent in­fra­struc­ture in place, ex­pe­ri­enced fac­ulty al­ways at hand and enough in­dus­try ex­po­sure to keep them on their toes through­out their course, stu­dents at Pearl Academy seem to have lit­tle to com­plain about. The academy’s ex­ten­sive tie- ups with in­ter­na­tional in­sti­tutes en­sure about 200 stu­dents par­tic­i­pate in re­cip­ro­cal ex­changes, in­ter­na­tional con­fer­ences, study tours and sum­mer school pro­grammes each year.

“In­tern­ships are a com­pul­sory part of the rig­or­ous term fol­lowed at Pearl Academy. Our stu­dents of­ten have the chance to in­tern with well- known names in the in­dus­try such as de­sign­ers like Tarun Tahil­iani, Muzaf­far and Meera Ali, Louis Vuit­ton and Cavalli be­sides brands such as United Colours of Benet­ton and Wills Life­style,” ex­plains Mehra.

Apart from in­tern­ships, stu­dents here are also ex­posed to a wide va­ri­ety of ex­tra- cur­ric­u­lar ac­tiv­i­ties which helps boost con­fi­dence lev­els as well as en­cour­age net­work­ing. “I re­cently par­tic­i­pated in a fash­ion show or­gan­ised by Maulana Azad Med­i­cal Col­lege in New Delhi where we han­dled the make up for about 24 mod­els. It was a good learn­ing ex­pe­ri­ence to work back stage,” says Kaur. Gupta and another stu­dent Darshana Jain were a part of the team that par­tic­i­pated in a com­pe­ti­tion or­gan­ised by Air France in col­lab­o­ra­tion with Man­ish Arora. They were re­quired to post a de­sign which was in­spired by his de­signs and now stand a chance to win two re­turn tick­ets to Paris along with passes to a Man­ish Arora show. With its many aca­demic and pro­fes­sional part­ner­ships, Pearl Academy sure knows how to put its best fash­ion foot for­ward.

Fash­ion stu­dents strike a pose

at Pearl Academy of Fash­ion

CHANDRADEEP KU­MAR/ www. in­di­a­to­day­im­ages. com

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