BEAUTY AND THE BRANDS
She has the face that can launch a thousand brands. From airlines to coffee, watches to chewing gums, there’s nothing that Deepika Padukone has not, or cannot, endorse. Padukone has now signed on to be the new face of Lux, allegedly the beauty bar of stars, with a global campaign kicking off in November. One more feather in her laundry list of six-figure endorsements. One more coup over her eager, fair(er)-skinned rivals. Ah, the sweet smell of victory.