NOT STRICTLY COM­MERCE

Online con­tests. Mar­ket­ing ex­er­cises. Cre­ative en­deav­ours. It’s no won­der FMS re­mains on top.

India Today - - SCHOOL SPECIAL - By Son­ali Achar­jee

When Eshan Sett, 25, de­cided to pur­sue MBA from Fac­ulty of Man­age­ment Stud­ies ( FMS), Delhi, lit­tle did he know that he would soon be sell­ing roses, de­sign­ing pop art hand­ker­chiefs and per­form­ing stunts in Con­naught Place—all to earn some ex­tra cash. As pres­i­dent of the in­sti­tute’s Mar­ket­ing So­ci­ety, Sett was part of FMS’s flag­ship Mer­chants of Delhi ex­er­cise this July.

With only Rs 500, no cell­phones or In­ter­net at their dis­posal, 15 teams were asked to earn as much money as pos­si­ble in six hours. Us­ing in­no­va­tive mar­ket­ing tech­niques and sales pitches, they earned Rs 1.20 lakh, the largest sum recorded in the six-year his­tory of this fun ini­tia­tive. “This ex­er­cise not only gives par­tic­i­pants a chance to in­ter­act and work with their class­mates but they also gain con­fi­dence in their mar­ket­ing skills,” says Sett, who joined FMS in 2012.

Mer­chants of Delhi apart, there’s plenty hap­pen­ing—such as online bank­ing sim­u­la­tion con­tests to knowl­edge trans­fer ses­sions and LAN gam­ing events— to keep stu­dents en­gaged.

Last year also saw FMS in­cor­po­rat­ing many new in­fras­truc­tural changes to both its cam­pus and ad­mis­sion process. The in­sti­tute be­came the third B-school in the coun­try to set up its own fi­nan­cial lab in part­ner­ship with Bloomberg. The new lab is credited to be the big­gest in the coun­try. The year 2012 was also the first time FMS se­lected can­di­dates based on their re­sults in the Com­mon Ad­mis­sion Test ( CAT). The cut-off for the gen­eral cat­e­gory was pegged at 98.73 per­centile in the CAT to en­sure qual­ity can­di­dates for the

IN 2012, FMS WILL SET UP ITS OWN FI­NAN­CIAL LAB IN PART­NER­SHIP WITH BLOOMBERG. THE NEW LAB IS THE BIG­GEST IN THE COUN­TRY.

in­ter­view rounds. “Ac­cept­ing CAT has en­abled us to bench­mark the qual­ity of our stu­dents bet­ter, es­pe­cially when it comes to place­ment. Now com­pa­nies know that our stu­dents also come from the same pool as the IIMs,” says Raj S. Dhankar, dean of FMS.

The in­sti­tute is also con­struct­ing a build­ing at Delhi Univer­sity’s South Cam­pus and will shift base there in the years ahead. “Our cam­pus will be 60 years old next year. We started with just one evening diploma pro­gramme. To­day, one can pur­sue a full-time two year MBA, an MBA ex­ec­u­tive evening pro­gramme, an ex­ec­u­tive MBA in health­care ad­min­is­tra­tion, a man­age­ment de­vel­op­ment pro­gramme and a PhD. The fo­cus has been to en­hance in­fra­struc­ture,” adds Dhankar.

With its new cam­pus, which is spread over three acres and boasts of big­ger halls, more classrooms, state-ofthe-art li­braries, ded­i­cated re­search labs and hos­tels, FMS is all set to take on the coun­try’s best in the years ahead.

STU­DENTS SHARE NOTES ON THE FMS CAM­PUS

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