CAUSE CÉLÈBRE

SUPERMODEL NAOMI CAMPBELL JOINS THE CAMPAIGN FOR BREAST HEALTH THROUGH A MEANINGFUL COLLABORATION WITH TOMMY HILFIGER

Tommy Hilfiger and I have been friends for many years. I’ve modelled for Tommy for as long as I can remember. He reached out to me about this fantastic initiative to unveil a new limited-edition bag in support of Breast Health International and I wanted to get involved. I knew it would be an amazing experience and one that could really help make a concrete difference for such a worthy cause. The bag itself has a really a classic style that can work for any occasion and really spoke to me. It’s not only chic and versatile, but a bag with a cause. It exudes Tommy Hilfiger’s cool, classic American aesthetics in dark blue and bright red colours. Every woman could take it along for any occasion.

Working together was like a reunion of old friends— we’ve all known each other for years and have experienced a lot together. Claudia Schiffer and I used to work together back when nobody knew our names, and it was great to collaborate for this. Patrick Demarchelier has photographed me many times for shoots over the years so we work well together.

With this campaign I think I can get across that every little bit helps. I recog- nise that we can’t change the world overnight, but by raising awareness and spreading the word we can definitely make a difference in lives, one by one. I also hope that women everywhere will see this campaign and be inspired to get a check-up. I always used to think, “It won’t happen to me”— but it can. A check-up is a very important step for early detection. I’m proud to support such an honourable organisation like Breast Health International. I know firsthand how breast cancer can affect people, families and friends, and how important it is to find new treatments and a cure. When the simplest of everyday tasks can seem like a huge struggle, a sense of support—like that offered by BHI’s Fund for Living—can really make a positive impact.

Breast cancer has affected me on many levels, most notably because my mother is a breast cancer survivor. She was diagnosed in 2005, had a mastectomy and battled for years. Nothing like that had ever happened in my family, and we had to do a lot of research and organisation to find out about all the aspects of treatment. I know how devastating the disease can be, and I hope we can really help those affected by it.

I also hope that women everywhere will see this campaign and be inspired to get a check-up.