CAUSE CÉLÈBRE

SUPERMODEL NAOMI CAMP­BELL JOINS THE CAM­PAIGN FOR BREAST HEALTH THROUGH A MEAN­ING­FUL COL­LAB­O­RA­TION WITH TOMMY HIL­FIGER

India Today - - STAR TREK -

Tommy Hil­figer and I have been friends for many years. I’ve mod­elled for Tommy for as long as I can re­mem­ber. He reached out to me about this fan­tas­tic ini­tia­tive to un­veil a new lim­ited-edi­tion bag in sup­port of Breast Health In­ter­na­tional and I wanted to get in­volved. I knew it would be an amaz­ing ex­pe­ri­ence and one that could re­ally help make a con­crete dif­fer­ence for such a wor­thy cause. The bag it­self has a re­ally a clas­sic style that can work for any oc­ca­sion and re­ally spoke to me. It’s not only chic and ver­sa­tile, but a bag with a cause. It ex­udes Tommy Hil­figer’s cool, clas­sic Amer­i­can aes­thet­ics in dark blue and bright red colours. Ev­ery woman could take it along for any oc­ca­sion.

Work­ing to­gether was like a re­union of old friends— we’ve all known each other for years and have ex­pe­ri­enced a lot to­gether. Claudia Schif­fer and I used to work to­gether back when no­body knew our names, and it was great to col­lab­o­rate for this. Pa­trick De­marche­lier has pho­tographed me many times for shoots over the years so we work well to­gether.

With this cam­paign I think I can get across that ev­ery lit­tle bit helps. I recog- nise that we can’t change the world overnight, but by rais­ing aware­ness and spread­ing the word we can def­i­nitely make a dif­fer­ence in lives, one by one. I also hope that women ev­ery­where will see this cam­paign and be in­spired to get a check-up. I al­ways used to think, “It won’t hap­pen to me”— but it can. A check-up is a very im­por­tant step for early de­tec­tion. I’m proud to sup­port such an hon­ourable or­gan­i­sa­tion like Breast Health In­ter­na­tional. I know first­hand how breast can­cer can af­fect peo­ple, fam­i­lies and friends, and how im­por­tant it is to find new treat­ments and a cure. When the sim­plest of ev­ery­day tasks can seem like a huge strug­gle, a sense of sup­port—like that of­fered by BHI’s Fund for Liv­ing—can re­ally make a pos­i­tive im­pact.

Breast can­cer has af­fected me on many lev­els, most no­tably be­cause my mother is a breast can­cer sur­vivor. She was di­ag­nosed in 2005, had a mas­tec­tomy and bat­tled for years. Noth­ing like that had ever hap­pened in my fam­ily, and we had to do a lot of re­search and or­gan­i­sa­tion to find out about all the as­pects of treat­ment. I know how dev­as­tat­ing the disease can be, and I hope we can re­ally help those af­fected by it.

I also hope that women ev­ery­where will see this cam­paign and be in­spired to get a check-up.

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