HEAD OVER HEELS

SAN­DRA CHOI OF JIMMY CHOO DE­CODES THE HOLY GRAIL TO THE PER­FECT SHOE WARDROBE

India Today - - COLUMN - SAN­DRA CHOI CRE­ATIVE DI­REC­TOR, JIMMY CHOO

I AM A TRA­DI­TION­AL­IST WHEN IT COMES TO DEFIN­ING HEIGHTS: A KIT­TEN HEEL IS 50-65MM, A MID HEEL IS ANY­THING UP TO 85MM AND A HIGH HEEL IS ANY­THING

ABOVE 90MM

Women have al­ways had a spe­cial re­la­tion­ship with shoes; the trans­for­ma­tional power of a pair of shoes is in­grained from an early age when as a lit­tle girl you are in­tro­duced to the fairy tale of the shoe in sto­ries such as Cin­derella. The abil­ity to lit­er­ally and fig­u­ra­tively al­low the wearer to step into char­ac­ter: a pow­er­ful woman with a black stiletto, a glam­ourous siren in strappy sil­ver san­dals, or re­bel­lious cool with biker boots. Shoes are in­cred­i­bly sen­sory, evok­ing a time, a mood, a place. I will al­ways re­mem­ber the shoes I wore when I first met my hus­band.

The woman, who is our muse, is multi-faceted and we de­sign to keep in step with the full and di­verse life she leads . So our col­lec­tions are as­pi­ra­tional as well as more wear­able in­ter­pre­ta­tions for ev­ery­day jux­ta­posed by our more re­bel­lious and cool styles of biker boots, an­drog­y­nous brogue in­spired flats and train­ers. This is why we cre­ated ‘The Quintessen­tials’: sta­ple shoes you can al­ways come to Jimmy Choo for, re­freshed and up­dated ev­ery sea­son. They re­ally are the key pieces to ev­ery woman’s wardrobe.

Ob­vi­ously, there are some shoes out there that are cre­ated to make a state­ment on the cat­walk or on stage; they don’t trans­late to the real world. Choos­ing a heel height is a per­sonal thing, some people are born to wear tow­er­ing heels and oth­ers aren’t. The most im­por­tant thing is to know your lim­its, there is noth­ing more un­com­fort­able to wit­ness than a beau­ti­ful girl strug­gling to walk in a pair of heels; heels are meant to be em­pow­er­ing, en­sur­ing con­fi­dence. You need to train yourself to wear a pair of heels. It doesn’t hap­pen overnight. Any shoe height or style can be sexy; it is the con­fi­dence with which you wear it that sets you apart.

I am a tra­di­tion­al­ist when it comes to defin­ing heights: a kit­ten heel is 50 to 65mm, a mid-heel is any­thing up to 85mm and high is any­thing above 90mm. There has def­i­nitely been a move­ment to­wards a more re­fined and el­e­gant sil­hou­ette over past sea­sons, with a grow­ing a trend to­wards a more sim-

plis­tic ap­proach to dress­ing and the mid-heel is the per­fect com­ple­ment to this more fem­i­nine aes­thetic. The mid-heel looks great with a pair of cig­a­rette trousers, skinny jean and pen­cil skirt giv­ing a pol­ished and slick fin­ish to a re­fined and fem­i­nine look.

Nude shoes are a clas­sic hard work­ing neu­tral, of­fer­ing a counter bal­ance to colourful and pat­terned styling. Sum­mer is their sea­son; they have a mag­i­cal ef­fect when worn with bare legs cre­at­ing the il­lu­sion of length and slim­ming. A pointy toe pump in nude is a pop­u­lar choice, es­pe­cially in all heel heights and is a must have shoe for any wardrobe. While dressed up ver­sions of the nude in dif­fer­ent fin­ishes from patent to suede and glit­ter to lace add drama apart from of­fer­ing an el­e­gant sil­hou­ette. In my opin­ion the nude shoe is the mod­ern girl’s equiv­a­lent of a lit­tle black dress; nude of­fers a neu­tral al­ter­na­tive to black.

Of course, the per­fect shoe wardrobe needs to com­prise a num­ber of styles to cater for the many roles the mod­ern woman plays in ev­ery­day life. A per­fect pair of pointy toe pumps is a must; I would rec­om­mend hav­ing a few colours and fab­ri­ca­tions: a clas­sic black or neu­tral in patent and a brighter colour to lift a sim­ple out­fit. Choose your heel height care­fully, make sure it is a style you can walk con­fi­dently in and doesn’t re­strict you.

Ev­ery woman needs to have a su­per chic strappy evening san­dal, one with a plat­form in cham­pagne glit­ter which gives a lot of height but with the com­fort of a plat­form sole and a sin­gle sole strappy san­dal; metal­lic and crys­tal styles will go with most things, again it is a good idea to in­vest in a more colourful style to make a real state­ment. It gives a fem­i­nine glad­i­a­tor feel, yet it’s light and sexy. It’s also a com­fort­able op­tion if you find yourself stand­ing for a long time or dancing the night away! A state­ment flat san­dal is an­other key in­vest­ment piece as is a wedge for day­time cool; that slight height goes a long way in main­tain­ing the cool, fem­i­nine aes­thetic.

The Jimmy Choo woman loves her heels but she also loves to work an off duty look. Ul­ti­mately, I like shoes that I am in con­trol of when I wear them; they don’t wear me.

JIMMY CHOO SPRING/SUM­MER 13 IN­SPI­RA­TIONS & MOOD BOARD ( ABOVE)

The pointy-toe pump, Anouk in

vi­brant neon with daisy flo­ral em­broi­dered

de­tail­ing

Time­less plat­form pump,

Crown in Bil­berry suede is a mix of com­fort and chic

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