BALANCING ACT

SALONI ARORA

Her interactions with different people and thirst for finding her own creative outlet led her to join the field of brand and media marketing eight years ago. Today, Saloni Arora, 30, heads the marketing division of Fossil India, playing a key role in the way the brand’s bags, watches and jewellery reach various audiences. “The key challenge of marketing is to understand a product or service not only from the brand’s point of view, but also from the consumer’s point of view. It’s important to strike a balance between the two when coming up with your marketing strategy,” says Arora, who holds an MBA from Nottingham Trent University in the United Kingdom. “I returned to India because I wanted to be closer to my family. I was lucky enough to find a branch of marketing that interests me. That said, it is a difficult sector for women because its is very demanding both in terms of time as well as work pressure. The trick is to find a company that supports and respects you, which makes balancing work and personal life easier,” says Arora.