India Today - - COVER STORY -

Her in­ter­ac­tions with dif­fer­ent people and thirst for find­ing her own cre­ative out­let led her to join the field of brand and me­dia mar­ket­ing eight years ago. To­day, Saloni Arora, 30, heads the mar­ket­ing di­vi­sion of Fos­sil In­dia, play­ing a key role in the way the brand’s bags, watches and jew­ellery reach var­i­ous au­di­ences. “The key chal­lenge of mar­ket­ing is to un­der­stand a prod­uct or ser­vice not only from the brand’s point of view, but also from the con­sumer’s point of view. It’s im­por­tant to strike a bal­ance be­tween the two when com­ing up with your mar­ket­ing strat­egy,” says Arora, who holds an MBA from Not­ting­ham Trent Univer­sity in the United King­dom. “I re­turned to In­dia be­cause I wanted to be closer to my fam­ily. I was lucky enough to find a branch of mar­ket­ing that in­ter­ests me. That said, it is a dif­fi­cult sec­tor for women be­cause its is very de­mand­ing both in terms of time as well as work pres­sure. The trick is to find a com­pany that sup­ports and re­spects you, which makes bal­anc­ing work and per­sonal life eas­ier,” says Arora.

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