NEW LA­BELS ON OLD BOT­TLES

India Today - - EAR TO THE GROUND -

It’s a valid ar­gu­ment. How can Tamil Nadu Chief Min­is­ter J. Jay­alalithaa’s free­bies re­ally be ‘free’ when, in fact, they are paid for with tax-pay­ers’ money? Im­me­di­ately sen­si­tive to the emerg­ing no­tion, the Tamil Nadu govern­ment al­tered its def­i­ni­tions: Vi­laiy­illa (price­less) is what they are call­ing Jaya’s free lap­tops and other sops these days. Even Amma Kudi­neer, the sub­sidised bot­tled min­eral wa­ter sold for Rs 10, is back on shop shelves mi­nus the Chief Min­is­ter’s be­atific face on the la­bel.

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