CHIANGING WITH THE TIMES

India Today - - EAR TO THE GROUND -

The party that once trashed com­put­ers as ‘an­tipeo­ple’ is now em­ploy­ing cy­berspace to say its piece ahead of the Lok Sabha Elec­tions. On March 1, the Sa­ma­jwadi Party’s Aus­tralia-ed­u­cated Chief Min­is­ter Akhilesh Ya­dav un­veiled his new­est poll ploy—a full-colour, 18x18 cm e-book com­plete with mov­ing im­agery and an en­gag­ing sound­track. Akhilesh’s ven­ture, aimed at net-savvy vot­ers, hope­fully in­clud­ing the 15 lakh stu­dents he has equipped with brand new HP lap­tops, has a lilt­ing melody— Man se mu­layam aur iraade loha hain…— that ac­com­pa­nies a med­ley of im­ages de­pict­ing the achieve­ments of his govern­ment. But will it work?

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