Into the City

A check­list on what to shop, where to eat and what to look­out for.

India Today - - INSIDE -

Neetu Sheth, who grew up in South Africa and worked with Mor­gan Stan­ley, New York, dis­cov­ered her in­ter­est in wines when she be­gan her stint with the lat­ter. She, along with a friend, started vis­it­ing var­i­ous restaurants and bars in the Big Ap­ple, savour­ing dif­fer­ent wines and re­search­ing their ori­gins. Even­tu­ally, Sheth quit her job to re­turn to Mum­bai in 2005 and mar­ried her hus­band whom she knew since she was 15. She then de­cided to fol­low her pas­sion for wines and opened her own com­pany, Wine Rack, which deals in the im­port and dis­tri­bu­tion of wine in Ma­ha­rash­tra and Delhi. Now, she has also taken on the role of a di­rec­tor of her fam­ily- run Setco Foun­da­tion, which pro­motes health, ed­u­ca­tion and women em­pow­er­ment through an­gan­vadis ( playschools) in Kalol, Gu­jarat. The 33- year- old busi­ness woman, who of­ten helps ho­tels such as The Four Sea­sons and Novo­tel with their wine port­fo­lio, says, “There are a lot more women now in the al­co­hol in­dus­try; many of them are as­sum­ing lead­er­ship roles in top com­pa­nies and have es­tab­lished them­selves well.” Her fam­ily, which has been im­mensely sup­port­ive of her ven­tures, is ex­tremely im­por­tant to her and she be­lieves in nur­tur­ing im­por­tant re­la­tion­ships. “When I am not work­ing, I spend time with my friends and fam­ily. It is im­por­tant to live a bal­anced life,” she says. Sheth is an as­tute and com­mit­ted busi­ness woman, who is re­ally stir­ring and swirling her way to the top of the al­co­hol in­dus­try.

Pho­to­graph by DANESH JASSAWALA

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