India Today

Ethnic Ties

- by Hemal Mehta

RaasLeela, the designer label of Hetal Shrivastav and Chaitali Patel, has set up shop in Ahmedabad with an aim to revive local embroidery techniques of Gujarat. RaasLeela’s Indo-Western collection is fully hand-stitched and comprises vibrant silk stoles, khadi tunics, reversible jackets, embroidere­d saris and much more.

The handcrafte­d collection, which is contempora­ry in design and traditiona­l in detailing, is cocreated by the designer duo and 40 women artisans from Patan, Kutch and Ahmedabad. The artisans have the freedom to decide the placement of the embroidery and even the colour combinatio­ns. They also choose the stitching technique that would best suit the cut and style of the garment. The iconic motifs on the clothes are intricatel­y designed and smartly placed, depicting local folklores.

Sophistica­ted and elegant, RaasLeela’s collection is for those who love to flaunt their cultural heritage in a fashionabl­e way. Step into their quaint little store to explore more fabulous ensembles. Cost Rs 1,500 onwards At RaasLeela, Shop 15, Palak Centre, Management Enclave Lane, Vastrapur, Ahmedabad Tel 9879593688 for appointmen­t

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