Eth­nic Ties

India Today - - BUZZ - by He­mal Me­hta

RaasLeela, the de­signer la­bel of He­tal Shri­vas­tav and Chaitali Pa­tel, has set up shop in Ahmed­abad with an aim to re­vive lo­cal em­broi­dery tech­niques of Gu­jarat. RaasLeela’s Indo-Western collection is fully hand-stitched and com­prises vi­brant silk stoles, khadi tu­nics, re­versible jack­ets, em­broi­dered saris and much more.

The hand­crafted collection, which is con­tem­po­rary in de­sign and tra­di­tional in de­tail­ing, is cocre­ated by the de­signer duo and 40 women ar­ti­sans from Patan, Kutch and Ahmed­abad. The ar­ti­sans have the free­dom to de­cide the place­ment of the em­broi­dery and even the colour com­bi­na­tions. They also choose the stitch­ing tech­nique that would best suit the cut and style of the gar­ment. The iconic mo­tifs on the clothes are in­tri­cately de­signed and smartly placed, de­pict­ing lo­cal folk­lores.

So­phis­ti­cated and el­e­gant, RaasLeela’s collection is for those who love to flaunt their cul­tural her­itage in a fash­ion­able way. Step into their quaint lit­tle store to ex­plore more fab­u­lous en­sem­bles. Cost Rs 1,500 on­wards At RaasLeela, Shop 15, Palak Cen­tre, Man­age­ment En­clave Lane, Vas­tra­pur, Ahmed­abad Tel 9879593688 for ap­point­ment

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