Modi’s social media tenets

What the world’s third most followed leader wants from social media

Engage the common man through ministers’ social citizen-centric media

interaction on governance issues; project the government as a single entity in the public eye Keep ministers on their toes to improve their

performance and, in the process, pressure the bureaucracy below them to perform Opportunity to share decisions of other ministries to kindle the NDA team spirit Afford people a chance to rate the performances of ministers; also a self-appraisal of the government