India Today

SWEET NOTHINGS

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Abhimanyu Rattan Mehra Granny and Me, 36, Amritsar

Why business? Mehra, who is the MD (operations) of the family-run Heritage Boutique Spa Haveli, Ranjit’s SVAASA in Amritsar feels business gives him the freedom to execute novel ideas, which a job can never. “For me, it is always about looking for the next challenge and deriving satisfacti­on that comes when a well-conceived idea succeeds in practicall­y,” he says.

Granny and Me For a long time, Mehra wanted to launch a brand that would stand apart in the crowded food space. And that is how Granny and Me, a venture that he formed with his sister-in-law Rethink Iqbal Mehra, 36 last year, took shape.

“From pan flavoured chocolates, Amritsari aam papad chocolate and caramelise­d almond with varied spices, we wanted to give people a bite of our sweet and savoury creations.” Their nuts, preserves, dukkahs and sauces have already created a buzz, and not just in this region.

The achievemen­ts“I think carving a niche in the food market and sticking to our specialisa­tion without bowing down to market pressures is our biggest achievemen­t,” he says.

The challenge Mehra says that every creation by Granny and Me has multiple treatments involved but there are times when clients fail to value the preparatio­n process. “However, this has not led me to curtail my creativity."

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