AWASH WITH IDEAS
Jaquar has helped spruce up washrooms since 1960. Sandeep Shukla from the brand shares trends, products and their design philosophy.
Bathroom trends for the year?
Today the wash basin matches the design language of the shower and the water closet matches the faucet. The bathing space is becoming an experience zone rather than just serving as just utilitarian. It has become 'fashion-led' in terms of its high aesthetic value and contemporary design. Consumers are looking at clean and elegant products with straight lines and curves. People are moving towards simple, clean and contemporary designs hence products with cleaner lines and a more minimalist modern vibe are preferred. Designs that are inspired from nature to infuse the space with a calming effect are also becoming popular. Products with unique designs and technology innovations are also trending this year. Our award-winning collections like Linea and Confluence are the perfect examples. Linea is designed on the concept of a straight lines and clean shapes that is amazingly easy to use with its graceful swinging motion of spout, which also acts as its on/off mechanism. Confluence is inspired by the age-old use of bamboo in channelling water from rivers and brooks. Its biomorphic design brings the calming effect of naturally falling water into your palms.
Tell us more about the brand’s orientation centre?
Jaquar is one of the first companies in India with an orientation centre. At the Jaquar Orientation Centers you will find an unparalleled service of complete assistance in creating that bathing space you have always dreamt of. It is an ideal place to view world class coordinated products that the company has to offer, all under one roof. Spread over large areas these Orientation Centers (22 in number) showcase contemporary bathing concepts and products like faucets, sanitary ware, wellness range of products, shower enclosure, flushing systems, water heaters and lighting in a coordinated environment. The Orientation Centres also provide expert advice, installation assistance, free estimation and live demo to assist while you choose, visualise and create your dream bathroom.
In the luxe segment, what products are popular right now?
We have recently launched a revolutionary new product under our luxury brand Artize, Showertronics iV6. This product is an experiential and intuitive electronic thermostatic mixing system that is designed to provide an unmatched showering experience. It maintains the water temperature and flow rate during showering. With a simple touch of a fingertip on the high-durability waterproof touchpad, one can choose the shower mode, control the temperature and manage water flow. Its innovative electronic thermostatic mixing system has six electronic valves and multiple sensors, which are connected to state-of-the-art intelligent control software managing all showering operations. We have also launched our Tiaara range during the IGEN design forum last month. Designed by Michael Foley it is a unique designer faucet and the recipient of some of the world’s best design awards like Good Design & Plus X.