India Today - - SIMPLY KOLKATA -


Art is ev­ery­where, in­flu­enc­ing us on a daily ba­sis, whether we re­alise it or not. The word art is most com­monly as­so­ci­ated with a paint­ing or sculp­ture which is of­ten thought of as ex­pen­sive and some­times un­af­ford­able. How­ever, there is so much more to it than what you see dis­played in a gallery space. The truth is, un­know­ingly, we are sur­rounded by art and use it on a con­tin­ual ba­sis. Art does not al­ways have to be an in­vest­ment on the wall, it can play a func­tional role in our homes and ev­ery­day lives.

When some­one is mak­ing a new home, there is a nat­u­ral ten­dency to work with an in­te­rior de­signer who helps de­sign the space de­pend­ing on the sen­si­bil­ity, taste and dreams of their client. They help them choose fur­ni­ture, soft fur­nish­ings, fit­tings, colours and but some­how the per­son­al­i­sa­tion that can come with you do­ing up your own home goes miss­ing. This is how my com­pany, The Artemist, can fill the gap. We col­lab­o­rate with the home buyer or en­tre­pre­neur and un­der­stand their needs and vi­sion along with the taste, bud­get, style and me­dia that they de­sire. We don’t only beau­tify walls; we cre­ate be­spoke and state­ment pieces that are use­able in the home on an ev­ery­day ba­sis. Beau­ti­ful in­te­ri­ors are the feel-good fac­tors for any place in to­day’s world, be it a res­tau­rant, an in­di­vid­ual’s house or some­one’s work place.

One of our client’s houses in Ban­ga­lore is an ex­am­ple of its kind. We cus­tomised a paint­ing by artist De­bashish Dutta to func­tion as a tele­vi­sion mask that rolls up at the click of a but­ton.

Love hand­looms and tex­tiles? Why not use it use it as a head­board in the bed­room of your fash­ion con­scious teenage daugh­ter? You could have minia­ture art side ta­bles that also act as a tray, or have cus­tomised hand knot­ted car­pets that can, not just liven up your floors but your walls as well, like a ta­pes­try.

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