IN THE MAK­ING

India Today - - BRAND PRODUCT -

Dear­born, Michi­gan.

Born against the backdrop of ar­guably the most tu­mul­tuous decade of mod­ern times, the First Gen­er­a­tion Mus­tang (1964 ½ -1973) was an au­to­mo­tive man­i­fes­ta­tion of the iconic 60s re­bel­lion in it­self. Mus­tang played to the 60s counter cul­ture of in­di­vid­u­al­ity and free-spirit through a youth­ful ap­peal and a unique per­son­al­ity. The in­tro­duc­tion of the Mus­tang cre­ated a new class of au­to­mo­bile which came to be known as the pony car. Mus­tang’s styling, with its long hood and short deck, proved wildly pop­u­lar and in­spired a host of other au­to­mo­bile gen­er­a­tions. This pe­riod also saw the Mus­tang race with great suc­cess in the highly com­pet­i­tive Trans-Am se­ries against mus­cle car of­fer­ings from GM, Chrysler and Amer­i­can Mo­tors. For al­most a decade, Mus­tang came to be as­so­ci­ated with a power per­for­mance ma­chine for cus­tomers. With the Sec­ond Gen­er­a­tion Mus­tang (1974-1978), Ford took a dif­fer­ent ap­proach. With a smaller size, down­sized en­gine and higher fuel ef­fi­ciency, the Mus­tang II was de­signed to ap­peal to new car buy­ers look­ing to get the most out of their money. At a time when petrol short­ages were felt across Amer­ica, this gen­er­a­tion of Mus­tang of­fered bet­ter tech­nol­ogy and higher ver­sa­til­ity.

the new ford mus­tang looks at ad­vance­ment in tech­nol­ogy and ef­fi­ciency

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