IN THE MAKING
Born against the backdrop of arguably the most tumultuous decade of modern times, the First Generation Mustang (1964 ½ -1973) was an automotive manifestation of the iconic 60s rebellion in itself. Mustang played to the 60s counter culture of individuality and free-spirit through a youthful appeal and a unique personality. The introduction of the Mustang created a new class of automobile which came to be known as the pony car. Mustang’s styling, with its long hood and short deck, proved wildly popular and inspired a host of other automobile generations. This period also saw the Mustang race with great success in the highly competitive Trans-Am series against muscle car offerings from GM, Chrysler and American Motors. For almost a decade, Mustang came to be associated with a power performance machine for customers. With the Second Generation Mustang (1974-1978), Ford took a different approach. With a smaller size, downsized engine and higher fuel efficiency, the Mustang II was designed to appeal to new car buyers looking to get the most out of their money. At a time when petrol shortages were felt across America, this generation of Mustang offered better technology and higher versatility.
the new ford mustang looks at advancement in technology and efficiency