13th BMW art car By italian artiSt, Sandro chia
In 2007, we celebrated the first BMW Art Car exhibition in India featuring the works of art of Andy Warhol and Roy Lichtenstein, two of the most renowned American pop artists of the 20th century.
tive Spanish surrealism. This very aesthetic of technology and nature, in perfect tandem, is one of the many things that mark the innovation code of all BMW cars today.
BMW India has also been a partner of the Kochi-Muziris Biennale since its first edition in 2012. The Biennale endeavours to create a cultural impact both locally and globally, bringing international artists to India and providing a worldwide platform for Indian artists. It encompasses different forms of expression, including painting, installations, dance, poetry, literature and theatre. It uses heritage properties and galleries in Fort Kochi and Ernakulam like Aspinwall House, Pepper House, David Hall, and Durbar Hall. These locations serve as melting pots of creativity, dialogue and interpretations. The BMW Art Talk is held at the start of the biennale that brings together artists from all mediums with the general public to have an interactive dialogue exploring various facets of art and the factors influencing it. What’s unique and important about both these platforms is that they do not restrict patronage of art to connoisseurs and are able to establish an emotional connect with the general audience. They create a ripple effect which has a very positive impact in increasing the appreciation for art among the masses. The more exposure the art and the artist get, the more the world of art gains! What are the parameters that outline BMW’s engagement with an art project? We set no limits; unrestricted freedom of creative potential is of utmost importance, which is equally crucial for the field of art as it is for ground-breaking innovations within a successful business enterprise. The 13th BMW Art Car, a work of art by prominent Italian artist, Sandro Chia. According to the artist, “the automobile is a soughtafter possession in society and all eyes are upon it. People look closely at cars. The one I have painted reflects their gaze. Like a mirror, it confronts the people who look at it.” India Art Fair 2017, which begins on February 2, also provides us with a unique platform to showcase our take on co temporary luxury—the allnew BMW 5 Series, the most progressive sports-business sedan offering unique driving dynamics in combination with the most innovative assistance systems. What will BMW showcase at the India Art Fair 2017? President (Act.), BMW India