The Best of In­no­va­tion

India Today - - BRAND PRODUCT -

The brand has been in­sis­tent in bet­ter­ing cre­ations through­out the decades. Af­ter re­leas­ing a chrono­graph with a pusher at 2 o’clock in 1915, the Man­u­fac­ture un­veiled an­other one with two push­ers (at 2 and 4 o’clock), a unique at­tempt for the time, in 1933. Take the Nav­itimer for in­stance, which ven­tured into the space in 1962. A 1,000-piece lim­ited edi­tion ver­sion in an all­black se­ries called Nav­itimer Cos­mo­naute ‘Black­steel’ was re­leased in 2013. Gi­rardin ex­plains, “Not only is the black steel case, cre­ated us­ing a highly re­sis­tant car­bon-based coat­ing, aes­thet­i­cally ap­peal­ing but it also pro­vides an ex­tremely tough and wear-re­sis­tant cov­er­ing to the case.”

Bre­itling beat its own record when it un­veiled Bre­itling Emer­gency, the world’s first wrist­watch with a built-in emer­gency mi­cro trans­mit­ter, in 1995. The watch is de­signed for con­stant wear and op­er­ates on the 121.5 MHz in­ter­na­tional air dis­tress fre­quency, and en­ables ac­cu­rate lo­ca­tion of pi­lots or pas­sen­gers fol­low­ing a plane crash.

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