WHEN QUIRK WORKS

Equal parts of cre­ativ­ity and colour, whim and skill make the prod­ucts on on­line por­tal Bent Chair show­stop­pers

India Today - - HOME - By RIDHI KALE

The Ja­panese had it right. For them a tea cer­e­mony is not about drink­ing tea, but about the aes­thet­ics and pre­par­ing a bowl of tea from one's heart. In fact, those who love green, Dar­jeel­ing, mint or rose­mary teas will tell you that the right teapot has the abil­ity to turn a daily rit­ual into a sub­lime in­ter­lude. No one knows this bet­ter than 28-year-old Natasha Jain who along with her fa­ther Neeraj Jain started Bent Chair, an on­line mar­ket­place for out-of-the-box home dé­cor, fur­nish­ings and fur­ni­ture. Her favourite items (haz­ard a guess) on the web­site hap­pen to be the baby pink, bright blue and mel­low yel­low scoot­ers, type­writ­ers, toast­ers and dog teapots. Launched in De­cem­ber 2015, teapots are not the only fan­tas­tic finds on this site. Keep a eye out for con­soles that look like men ready to sprint across the room, a cof­fee ta­ble where a hippo ap­pears to be hold­ing the glass top, pug-shaped book­ends and sculp­tures, danc­ing ele­phant pa­per­weights, lazy bear plat­ters, plane wine hold­ers and cush­ions that look less like pil­lows and more like cam­eras. There’s even a ‘botan­ics’ sec­tion with faux flo­ral sticks and faux pot­ted plants.

Ac­cord­ing to Natasha, the name Bent Chair refers

to some­thing that has been al­tered from its orig­i­nal form to a rather un­usual fig­ure. “When I started do­ing up my Delhi-home I re­alised that there aren’t many af­ford­able yet beau­ti­ful things for your house. The op­tions were very lim­ited. So, through Bent Chair, we de­cided to cre­ate and cu­rate some amaz­ing, rea­son­ably priced, good qual­ity prod­ucts for the home,” says Natasha, whose web­site went global last month. This means that peo­ple from the US, Canada, South East Asia and Western Europe can now pur­chase Bent Chair prod­ucts.

The process in­volves bring­ing ar­ti­sans, de­sign­ers and en­gi­neers, together to cre­ate some­thing unique and beau­ti­ful. They even have a 40,000 sq ft de­sign and man­u­fac­tur­ing fa­cil­ity in ru­ral Haryana that em­pow­ers lo­cal ar­ti­sans through a co-op­er­a­tive busi­ness own­er­ship model.

“We tested the mar­ket through sev­eral pop-up shops in Delhi (seven to eight were held last year in Oc­to­ber, it­self). The prod­ucts (es­pe­cially the teapots) went off the shelves al­most as soon as we opened,” says Natasha. With more than 500 items across cat­e­gories in fur­ni­ture, home dé­cor and ac­ces­sories Bent Chair has some­thing that will brighten up ev­ery cor­ner of your home.

PRICE `6,000 to `70,000 (fur­ni­ture), `3,000 on­wards (teapots), `1,000 to `1,600 (cush­ions)

AT www.bentchair.com

Jet Set Go Ta­bles that looks like men ready to sprint across the room

Yel­low Ce­ramic Pug Dog with sun­glasses (left); Instagram 3D cush­ions (above)

Pho­to­graphs by RAJWANT RAWAT

Clock­wise from Left: Natasha Jain hold­ing a Scooter Teapot; Horse Car­riage Wine Holder; Wild Cat Pair book end; Mul­ti­colour Danc­ing Ele­phants

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