FROM AN ELEGANT SIT-down pop-up dinner in the middle of a golf course to having the Maserati roll in for a close look, Radhika Bhuptani’s Concept Inc, curates events that spell luxury. “Gujarat is recently waking up to the concept of brand consulting. Everyone aspires for luxury but you need to create an experience to build loyalty for a brand,” says the 29-year-old marketing professional who “creates an experience for people to take back” at every event. When a fashion store launched in the city, Bhuptani arranged a show where leading designers showcased their creations against art works and installations. At a pop-up restaurant, she took the party right into the middle of a golf course and served food on handcrafted server plates made from logs of wood. Last year, she roped in a Mumbai-based cheese connoisseur for a workshop and brought in celebrated chef Vicky Ratnani for a cook-out. “I want to build brand loyalty through the excitement of such experiences and proper packaging,” she says.
Inspired by her years in Mumbai “where people exchanged music”, Bhuptani now wants to create properties that focus on music and food events and wellness experiences. “Luxury is about the good life,” she says. TEL 7874867090
Radhika Bhuptani, founder, Concept Inc