TRICKS OF THE TRADE

THE WORLD OF FASH­ION IS A LOT MORE THAN JUST RAMP WALKS AND DE­SIGNER WEAR. MOVE UP THE LAD­DER WITH TH­ESE IN­DUS­TRY SE­CRETS.

India Today - - COVER STORY - CLAU­DIO MODERINI

It’s not al­ways glam­orous

A fash­ion pro­gramme is not al­ways as easy and glam­orous as it seems. One needs to have pas­sion and strong self-mo­ti­va­tion. Be ready to face cri­tiques and take crit­i­cism in a pos­i­tive di­rec­tion. You need to in­tro­spect and de­cide.

Change is in­evitable, rein­vent your­self

Peo­ple don’t want to see the same work again and again. It’s a highly com­pet­i­tive in­dus­try and you have to con­stantly be in­no­va­tive, ex­plore al­ter­na­tives and must know how to com­mu­ni­cate and trans­late your ideas into re­al­ity. You are only as good as your last col­lec­tion. Be fu­tur­is­tic and em­brace change.

In­spi­ra­tion can come from any­where

In­spi­ra­tion for your work can come from any­where. It could be your pet, a poem, a crack in the pave­ment or na­ture. What mat­ters is your cre­ative vi­sion and how you in­ter­pret it.

Be ready to ex­plore op­tions

A fash­ion pro­gramme is not only about be­com­ing a de­signer. The in­dus­try of­fers a mul­ti­tude of job op­por­tu­ni­ties, rang­ing from styling and brand PR to mar­ket man­age­ment. Ex­plore var­i­ous op­tions and an­a­lyse what in­ter­ests you the most.

Be a good ob­server

You need to slow down at times and ob­serve the world around you. Good ob­ser­va­tion skills can help you to be more per­cep­tive, open your mind to new pos­si­bil­i­ties and en­gage you in a cre­ative di­a­logue within

your­self, which in turn re­flects in your work.

Cre­ate an iden­tity

Sabyasachi is known for his ex­quis­ite bridal wear, Valentino for sig­na­ture red—th­ese are the first thoughts that come to mind when we think of them, be­cause they have suc­cess­fully man­aged to cre­ate a sig­na­ture for them­selves. Dur­ing your de­sign pro­gramme, it is im­por­tant to ex­plore your forte which would dis­tin­guish you from the rest.

Re­search ori­ented

An ap­proach of in­quiry, a cu­ri­ous mind and ap­pli­ca­tion of the find­ings in an ef­fec­tive man­ner is of ut­most im­por­tance in this field of study. A cre­ative pro­fes­sional who has great re­search skills is of­ten able to gen­er­ate new and unique ideas. They keep the in­dus­try new and ex­cit­ing.

The in­sti­tute’s stand­ing in the in­dus­try

What you learn and where you learn it from mat­ters a lot. You need to know the stand­ing of the in­sti­tute in the in­dus­try, its place­ment records, the fac­ulty and the alumni. There could be many ques­tions. Seek more in­for­ma­tion, af­ter all it’s about your ca­reer.

Overnight suc­cess is a myth

For ev­ery suc­cess­ful de­signer, there are thou­sands of as­pir­ing de­sign­ers. You need a lot of ex­pe­ri­ence and must in­vest a lot of time. Get trained un­der an ex­pert or a re­puted fash­ion house. Learn the tricks. Start small, grow big.

Build your port­fo­lio

A port­fo­lio demon­strates an in­di­vid­ual’s cre­ative skills and imag­i­na­tion. Have some­thing mean­ing­ful to show when you ap­proach the in­dus­try. It cre­ates an idea about you.

SHUTTERSTOCK

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