India Today

TRICKS OF THE TRADE

THE WORLD OF FASHION IS A LOT MORE THAN JUST RAMP WALKS AND DESIGNER WEAR. MOVE UP THE LADDER WITH THESE INDUSTRY SECRETS.

- CLAUDIO MODERINI

It’s not always glamorous

A fashion programme is not always as easy and glamorous as it seems. One needs to have passion and strong self-motivation. Be ready to face critiques and take criticism in a positive direction. You need to introspect and decide.

Change is inevitable, reinvent yourself

People don’t want to see the same work again and again. It’s a highly competitiv­e industry and you have to constantly be innovative, explore alternativ­es and must know how to communicat­e and translate your ideas into reality. You are only as good as your last collection. Be futuristic and embrace change.

Inspiratio­n can come from anywhere

Inspiratio­n for your work can come from anywhere. It could be your pet, a poem, a crack in the pavement or nature. What matters is your creative vision and how you interpret it.

Be ready to explore options

A fashion programme is not only about becoming a designer. The industry offers a multitude of job opportunit­ies, ranging from styling and brand PR to market management. Explore various options and analyse what interests you the most.

Be a good observer

You need to slow down at times and observe the world around you. Good observatio­n skills can help you to be more perceptive, open your mind to new possibilit­ies and engage you in a creative dialogue within

yourself, which in turn reflects in your work.

Create an identity

Sabyasachi is known for his exquisite bridal wear, Valentino for signature red—these are the first thoughts that come to mind when we think of them, because they have successful­ly managed to create a signature for themselves. During your design programme, it is important to explore your forte which would distinguis­h you from the rest.

Research oriented

An approach of inquiry, a curious mind and applicatio­n of the findings in an effective manner is of utmost importance in this field of study. A creative profession­al who has great research skills is often able to generate new and unique ideas. They keep the industry new and exciting.

The institute’s standing in the industry

What you learn and where you learn it from matters a lot. You need to know the standing of the institute in the industry, its placement records, the faculty and the alumni. There could be many questions. Seek more informatio­n, after all it’s about your career.

Overnight success is a myth

For every successful designer, there are thousands of aspiring designers. You need a lot of experience and must invest a lot of time. Get trained under an expert or a reputed fashion house. Learn the tricks. Start small, grow big.

Build your portfolio

A portfolio demonstrat­es an individual’s creative skills and imaginatio­n. Have something meaningful to show when you approach the industry. It creates an idea about you.

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