Conscious Beauty
Vegan products are the new buzzword in the industry
Alarge part of the world alleges that veganism is nothing more than a fad. Only that this fad seems to be gaining popularity by the day. It’s becoming easier to find cruelty-free cosmetics that will keep you in style in a compassionate way. Veganism is often confused with vegetarianism. A vegan avoids animal and animal-derived products, including eggs and dairy, and often inedible animal-based products such as leather, wool, and silk. Vegetarianism is usually a diet, while veganism is a lifestyle. Just as superfoods are packed with antioxidants, vitamins and minerals, it is essential that they are a part of our cosmetics. For centuries, man has been using plant-based ingredients to heal skin problems. Some pros to choosing veganfriendly products.
Ideal for sensitive skin
Vegan beauty products are considered superior since they have lesser ingredients. They are pesticide-free and protect the skin from irritation and inflammation.
Boosts your skin
Plant-based ingredients are not only derived naturally but also nourish your skin with their botanical and antioxidant properties. These oils and nutrients are also gentler on the skin.
Checks pesticide exposure
Skin absorbs 70 per cent of the ingredients put on it. Animals used to create animal-based ingredients in beauty products go through chemical washes. So, whatever the animal has been exposed to is in the sample that goes to your skin.
Synthetic make-up brushes are kinder to the skin
Make-up brushes contain fur from animals such as squirrels, mink and horses. Fur can inflame or irritate sensitive skin. Synthetic brushes not only last long but are also hygienic.
Fake colours
Conventional make-up has dyes which are routinely tested on animals. Carmine, which is the red pigment of crushed beetle, is used to enhance make-up colour.
Breaking the age cage
Collagen is used extensively in antiageing products and is in most cases sourced from animal tissue. On the other hand, plant and fruit based collagen boosters and stimulators such as pomegranate and hyaluronic acid are not only skin friendly but also make the skin soft and supple.