India Today

SUMMER SOIREE

YOUNG FASHION EXPERTS FROM THE REGION WANT YOU TO WELCOME THE SPRING WITH FLOWER POWER AND ALLOW EVERYTHING COMFORTABL­E TO RULE YOUR BODY

- By SUKANT DEEPAK

BANI SETH 22 CHANDIGARH FASHION PHOTOGRAPH­ER

Style in Frame?

Seth prefers her frames to be crisp and uncomplica­ted. “Now more clients want results that are possible only by using soft lights, clean frames, translucen­t appeal and casting a mild spotlight on the subject while separating him/ her from faded background­s. Clean frames and translucen­t appeal with casting a mild spotlight on the subject whilst separating it from faded background­s. Going the Demarcheli­er (French fashion photograph­er) way makes all the sense.

Flashes from Last Year

The young photograph­er feels that the year gone by was a combinatio­n of whimsicali­ty and grace with striking props and shallow depths of surfaces to create flamboyant glamour. “Highlighti­ng the subject with soft tints was something that almost every fashion photograph­er in the region was doing.

Trend Alert

“Trends dictated by most metropolit­an cities are not being used as a benchmark to our work. We use our own uniqueness and build newer trends,” she says.

Client’s inputs

The photograph­er stresses that a client’s input is a very crucial aspect in her field. “Their taste and kind of work required is extremely informativ­e for me so as to craft out a project which they vision their products to be. I get passionate clients who spend hours with me discussing their look. This not only makes my work easier, but is interestin­g too.”

The Pre-Wedding Bonanza

“There is a huge demand for pre wedding shoots. It’s easy to see how pre-wedding shoots can be cherishabl­e portraits in their own right— capturing couples at an extremely exciting time in their lives as the big day gets closer,” she says. Price Rs 10,000 onwards

Contact contact@baniseth.com

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