RAW CHARM
Swathes of cotton, khadi and jute dominate today’s home furnishing industry with their rough and rustic appeal
The touch of textured fabric has been mesmerising interior connoisseurs for ages. This year, this trend has only gotten bigger and better. Organic cotton, khadi with a luxe edge, eco-friendly jute and raw silk are all the rage. They bring a rustic feel and appeal to the room and their textured surface gives it another dimension. The basic idea behind most of these textiles is to provide a rich look, while being low in maintenance. Light weight, breezy and good for both the environment and health, they are popular today.
WHAT IS RAW CHARM?
This trend means encapsulating how we reinvent our raw basic fabrics and move away from synthetics and poly-mix of fabrics. Working with pure cotton, khadi and jute allows very creative, impactful minimalism.
FUTURE OF THIS TREND
This trend is going to have its presence felt as it creates the awareness of going back to basics rather than using scientifically created fabrics. Our sensitivity towards environment is compelling us to reduce our carbon footprint and keep it simple. COST A jute or khadi cushion can start at `3,000
OPTING FOR RAW TEXTILES The best part of this trend is that the products are made from materials that sustain eco-friendly methods such as kala cotton and recycled rags. Further the products are created through the art of block printing, traditional dyes, handstitched embroidery, and hand painting with a modern twist.
WHY IT WORKS? Rustic textiles allow people to combine what they have with what they have inherited. A change from the need to have everything picture perfect, rustic textiles give a home a warm lived in look. Further, rustic textiles also allow that burst of difference and colour in what can be an otherwise generic room.
COST The price range for spun cushion covers is `595 to `695
A change from the need to have everything picture perfect, rustic textiles give a home a warm, lived in look