RAW CHARM

Swathes of cot­ton, khadi and jute dom­i­nate to­day’s home fur­nish­ing in­dus­try with their rough and rus­tic ap­peal

India Today - - COVER STORY - By RIDHI KALE

The touch of tex­tured fab­ric has been mes­meris­ing in­te­rior con­nois­seurs for ages. This year, this trend has only got­ten big­ger and bet­ter. Or­ganic cot­ton, khadi with a luxe edge, eco-friendly jute and raw silk are all the rage. They bring a rus­tic feel and ap­peal to the room and their tex­tured sur­face gives it another di­men­sion. The ba­sic idea be­hind most of these tex­tiles is to pro­vide a rich look, while be­ing low in main­te­nance. Light weight, breezy and good for both the en­vi­ron­ment and health, they are pop­u­lar to­day.

WHAT IS RAW CHARM?

This trend means en­cap­su­lat­ing how we rein­vent our raw ba­sic fab­rics and move away from syn­thet­ics and poly-mix of fab­rics. Work­ing with pure cot­ton, khadi and jute al­lows very cre­ative, im­pact­ful min­i­mal­ism.

FU­TURE OF THIS TREND

This trend is go­ing to have its pres­ence felt as it cre­ates the aware­ness of go­ing back to ba­sics rather than us­ing sci­en­tif­i­cally created fab­rics. Our sen­si­tiv­ity to­wards en­vi­ron­ment is com­pelling us to re­duce our car­bon foot­print and keep it sim­ple. COST A jute or khadi cush­ion can start at `3,000

OPT­ING FOR RAW TEX­TILES The best part of this trend is that the prod­ucts are made from ma­te­ri­als that sus­tain eco-friendly meth­ods such as kala cot­ton and re­cy­cled rags. Fur­ther the prod­ucts are created through the art of block print­ing, tra­di­tional dyes, hand­stitched em­broi­dery, and hand paint­ing with a mod­ern twist.

WHY IT WORKS? Rus­tic tex­tiles al­low peo­ple to com­bine what they have with what they have in­her­ited. A change from the need to have ev­ery­thing pic­ture per­fect, rus­tic tex­tiles give a home a warm lived in look. Fur­ther, rus­tic tex­tiles also al­low that burst of dif­fer­ence and colour in what can be an oth­er­wise generic room.

COST The price range for spun cush­ion cov­ers is `595 to `695

A change from the need to have ev­ery­thing pic­ture per­fect, rus­tic tex­tiles give a home a warm, lived in look

Fur­nish­ings from the Chi­nese Gar­den col­lec­tion by Shades of In­dia

MAN­DEEP NAGI, 49 DE­SIGN DIREC­TOR, SHADES OF IN­DIA WWW.SHADESOFINDIA.COM

ASH­WINI VAIDYA GUPTE, 40 HEAD OF DE­SIGN, DO­MES­TIC BUSI­NESS, WELSPUN IN­DIA LTD WWW.WELSPUNINDIA.COM

Spun cot­ton cush­ion cov­ers from Welspun

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