RE­CY­CLE & RE­USE

Think and de­sign green as eco-friendly prod­ucts are in vogue

India Today - - COVER STORY - By RIDHI KALE

Waste not, want not. It is a great adage, but in real life, rarely does it work and as a re­sult a lot of waste ma­te­rial is gen­er­ated. That’s where our eco-war­riors come in. Armed with lots of ideas for cre­at­ing prod­ucts out of old tex­tiles, tyres, plas­tic, keys and ropes, to name a few, they have changed the de­sign in­dus­try. If a few years ago this meant or­di­nary, run-of-the-mill prod­ucts, to­day they come in at­trac­tive colours and an ar­ray of sizes and styles.

WHY RE­CY­CLE? If you visit any of the in­nu­mer­able small in­dus­tries, bins are over­flow­ing with scraps of per­fectly good raw ma­te­ri­als. The idea is to pro­duce beau­ti­fully de­signed and wo­ven pieces of fur­ni­ture, with­out com­pro­mise and find­ing mar­kets that value them and are will­ing to in­te­grate these upcycled pieces. TRASH TO TREA­SURE We of­fer a range of fur­ni­ture pieces us­ing dis­carded tyres wo­ven over with ropes in shim­mer­ing plas­tic waste. COST Pouffes start from `5,500, loungers at `15,000, larger made-to-or­der pieces can go up to `40,000

De­sign­ers max­imise us­ing re­cy­cled ma­te­ri­als in their de­signs for aes­thetic ap­peal and to com­ply with sus­tain­abil­ity ethos

THE NEW NORMS Re­cy­cled prod­uct de­sign has evolved to in­clude so­cial and eco­nomic el­e­ments such as work­ing with marginalised and ar­ti­san com­mu­ni­ties, waste pick­ers and young en­thu­si­as­tic vol­un­teers to make the busi­ness model sus­tain­able by leav­ing a pos­i­tive foot­print.

UP­COM­ING TRENDS Te­tra pack and rub­ber tyre re­cy­cled pieces are widely avail­able in the mar­ket in the form of fash­ion ac­ces­sories and sta­tionery items. Prod­uct de­sign­ers aim to max­imise us­ing re­cy­cled ma­te­ri­als in their de­signs both for aes­thetic ap­peal and to com­ply with the sus­tain­abil­ity ethos.

COST The av­er­age price of the re­cy­cled prod­uct such as a photoframe is `550

Fur­ni­ture wo­ven with tex­tile waste rope from The Re­tyre­ment Plan

ANU TANDON VIEIRA, 53 PROD­UCT DE­SIGNER AND FOUNDER, THE RE­TYRE­MENT PLAN, MUMBAI THERETYREMENTPLAN.IN

Re­cy­cled key photoframe from Work­shopQ

MADHVI KHAITAN PITTIE, 29 CO-FOUNDER, WORK­SHOPQ, JAIPUR AND MUMBAI WWW.WORK­SHOPQ.COM

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