RECYCLE & REUSE
Think and design green as eco-friendly products are in vogue
Waste not, want not. It is a great adage, but in real life, rarely does it work and as a result a lot of waste material is generated. That’s where our eco-warriors come in. Armed with lots of ideas for creating products out of old textiles, tyres, plastic, keys and ropes, to name a few, they have changed the design industry. If a few years ago this meant ordinary, run-of-the-mill products, today they come in attractive colours and an array of sizes and styles.
WHY RECYCLE? If you visit any of the innumerable small industries, bins are overflowing with scraps of perfectly good raw materials. The idea is to produce beautifully designed and woven pieces of furniture, without compromise and finding markets that value them and are willing to integrate these upcycled pieces. TRASH TO TREASURE We offer a range of furniture pieces using discarded tyres woven over with ropes in shimmering plastic waste. COST Pouffes start from `5,500, loungers at `15,000, larger made-to-order pieces can go up to `40,000
Designers maximise using recycled materials in their designs for aesthetic appeal and to comply with sustainability ethos
THE NEW NORMS Recycled product design has evolved to include social and economic elements such as working with marginalised and artisan communities, waste pickers and young enthusiastic volunteers to make the business model sustainable by leaving a positive footprint.
UPCOMING TRENDS Tetra pack and rubber tyre recycled pieces are widely available in the market in the form of fashion accessories and stationery items. Product designers aim to maximise using recycled materials in their designs both for aesthetic appeal and to comply with the sustainability ethos.
COST The average price of the recycled product such as a photoframe is `550
Furniture woven with textile waste rope from The Retyrement Plan
ANU TANDON VIEIRA, 53 PRODUCT DESIGNER AND FOUNDER, THE RETYREMENT PLAN, MUMBAI THERETYREMENTPLAN.IN
Recycled key photoframe from WorkshopQ
MADHVI KHAITAN PITTIE, 29 CO-FOUNDER, WORKSHOPQ, JAIPUR AND MUMBAI WWW.WORKSHOPQ.COM