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The old make way for the young, as the new generation infuses the industry with a breath of fresh air
Generation now is here to leave its mark. Heirs to successful Indian design companies and firms, they are eager to show the world what they can do. What else can you expect from a household where words like decor, design and architecture are common parlance? What’s interesting is to see them hold their own though they have big shoes to fill. We ask two bright young scions to shed light on what drives their generation. WHAT’S YOUR ROLE? I’ve implemented a lot of boring but much-needed processes to help the business move forward and helped streamline things. My background is that of a physicist-turned-banker. I don’t have any formal design training, but I am very involved in forecasting trends, and setting the tone for collections. LOOKING AHEAD Design is going gone retro but in a modern updated way. Straight lines are being replaced with the curves of the 70s. We’re saying bye to natural finishes and hello to walnut, mahogany and teak colours. COST Cushions start at `1,645 and furniture starts at `9,975
WHAT DRIVES YOUR GENERATION? An ambitious vibe. I believe as a higher proportion of our generation is educated and socially aware of the surroundings, as compared to before. We understand the need for newer, more efficient services and the value of time. As for me, being a part of the growth of D’decor has always been my dream. In the immediate future, I see our Blind Gallery shop in shops growing rapidly.
TREND FORECAST A mix of fresh, contemporary and minimalist styles is gaining popularity. Designers are seeking inspiration in nature and recreating legendary historic features with a young and modern twist.
COST The range begins at `595
My generation understands the need for new, quick and efficient services and the value of time
A living room setting using furniture from Iqrup + Ritz
RITIKA AIYSHA DHAMIJA, 33 CO-FOUNDER AND CEO, IQRUP + RITZ WWW.IQRUPANDRITZ.COM
Cushions neatly arranged in shelves at the D’Decor store
SANJANA ARORA, 24 BUSINESS HEAD, D’DECOR STORE AND D’DECOR BLINDS (DOMESTIC DISTRIBUTION) WWW.DDECOR.COM