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The old make way for the young, as the new gen­er­a­tion in­fuses the in­dus­try with a breath of fresh air

India Today - - COVER STORY - By RIDHI KALE

Gen­er­a­tion now is here to leave its mark. Heirs to suc­cess­ful In­dian de­sign com­pa­nies and firms, they are ea­ger to show the world what they can do. What else can you ex­pect from a house­hold where words like decor, de­sign and ar­chi­tec­ture are com­mon par­lance? What’s in­ter­est­ing is to see them hold their own though they have big shoes to fill. We ask two bright young scions to shed light on what drives their gen­er­a­tion. WHAT’S YOUR ROLE? I’ve im­ple­mented a lot of bor­ing but much-needed pro­cesses to help the busi­ness move for­ward and helped stream­line things. My back­ground is that of a physi­cist-turned-banker. I don’t have any for­mal de­sign train­ing, but I am very in­volved in fore­cast­ing trends, and set­ting the tone for col­lec­tions. LOOK­ING AHEAD De­sign is go­ing gone retro but in a mod­ern up­dated way. Straight lines are be­ing re­placed with the curves of the 70s. We’re say­ing bye to nat­u­ral fin­ishes and hello to wal­nut, ma­hogany and teak colours. COST Cush­ions start at `1,645 and fur­ni­ture starts at `9,975

WHAT DRIVES YOUR GEN­ER­A­TION? An am­bi­tious vibe. I be­lieve as a higher pro­por­tion of our gen­er­a­tion is ed­u­cated and so­cially aware of the sur­round­ings, as com­pared to be­fore. We un­der­stand the need for newer, more ef­fi­cient ser­vices and the value of time. As for me, be­ing a part of the growth of D’decor has al­ways been my dream. In the im­me­di­ate fu­ture, I see our Blind Gallery shop in shops grow­ing rapidly.

TREND FORE­CAST A mix of fresh, con­tem­po­rary and min­i­mal­ist styles is gain­ing pop­u­lar­ity. De­sign­ers are seek­ing in­spi­ra­tion in na­ture and recre­at­ing leg­endary his­toric fea­tures with a young and mod­ern twist.

COST The range be­gins at `595

My gen­er­a­tion un­der­stands the need for new, quick and ef­fi­cient ser­vices and the value of time

A liv­ing room set­ting us­ing fur­ni­ture from Iqrup + Ritz

RI­TIKA AIYSHA DHAMIJA, 33 CO-FOUNDER AND CEO, IQRUP + RITZ WWW.IQRUPANDRITZ.COM

Cush­ions neatly ar­ranged in shelves at the D’Decor store

SAN­JANA ARORA, 24 BUSI­NESS HEAD, D’DECOR STORE AND D’DECOR BLINDS (DO­MES­TIC DIS­TRI­BU­TION) WWW.DDECOR.COM

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