Spray with Love

India Today - - COVER STORY -

Thirty-six-year-old Jhelum Biswas Bose, founder of Jhelum Loves and a for­mer beauty ed­i­tor at Harper’s Bazaar In­dia is a self­con­fessed lover of beauty. “I loved study­ing bach flower reme­dies and aro­mather­apy for I in­creas­ingly felt the need for skin­care and hair­care that was sim­ple, gen­tle and ef­fec­tive. I started ex­per­i­ment­ing with es­sen­tial oils and came up with face wash, face mist and face oil. This was around end of 2015,” says Bose. By April 2016, her friends and family started or­der­ing the prod­ucts and be­fore she knew it, Jhelum Loves be­came a fully func­tion­ally brand. “The USP of my prod­ucts is the sin­cer­ity with which they are put to­gether. I lis­ten to what peo­ple want and when I make a prod­uct I put in a heal­ing prayer,” adds Bose. All her prod­ucts are free from ar­ti­fi­cial colours and syn­thetic fra­grances. In her new line, you can find sum­mer spe­cial prod­ucts such as Jhelum Loves Re­fresher Hair Spray, Sooth­sayer Face Mist, Sooth­sayer Face Mist in Rose and Foot­loose Feet Spray. “I am also con­cen­trat­ing on mak­ing cus­tomised fra­grances which are not only nice smelling but also have a ther­a­peu­tic qual­ity,” she adds.

Price Mists start from Rs 475 and per­fumes from Rs 775 Con­tact jhelum@beau­ty­beats.in Tel 01146061760

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