Per­fect Fit


India Today - - COVER STORY -

It was a bra-fit­ting ses­sion in New York in 2008 that im­pacted Ar­pita Ganesh's, 40, life so much so that the on­line mar­ket­ing pro­fes­sional started look­ing at a change in ca­reer. She first launched an app called ABTF (A Bra That Fits) and then started her own la­bel But­ter­cups, with a firm fo­cus on com­fort­able lin­gerie. Ev­ery piece here is de­signed and de­vel­oped in-house and man­u­fac­tured in a unit abroad to pro­duce qual­ity lin­gerie with Euro­pean styling. Cur­rently, the two-year old brand has eight dif­fer­ent styles for women and a new teenage range. "We also of­fer prob­lem solver ac­ces­sories such as sticky dou­ble-edged tapes, lin­gerie wash bags and stick-on nip­ple cov­ers", says Ganesh who is keenly work­ing on func­tional sports bras for women next.

AT but­ter­

PRICE Rs 799 on­wards

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