It was a bra-fitting session in New York in 2008 that impacted Arpita Ganesh's, 40, life so much so that the online marketing professional started looking at a change in career. She first launched an app called ABTF (A Bra That Fits) and then started her own label Buttercups, with a firm focus on comfortable lingerie. Every piece here is designed and developed in-house and manufactured in a unit abroad to produce quality lingerie with European styling. Currently, the two-year old brand has eight different styles for women and a new teenage range. "We also offer problem solver accessories such as sticky double-edged tapes, lingerie wash bags and stick-on nipple covers", says Ganesh who is keenly working on functional sports bras for women next.
PRICE Rs 799 onwards