DE­SIGN SE­CRETS

The world of de­sign un­folds in 20 well-kept vi­gnettes across fash­ion, in­te­rior de­sign, jew­ellery and re­tail

India Today - - COVER STORY - by Chumki Bharad­waj

One of the great­est joys has to be BEAUTY, BY DE­SIGN Rachel Roy, Fash­ion de­signer, US

With a passion for fash­ion, a head for busi­ness and a face that makes cam­eras smile, Rachel Irene Roy makes ex­otic look clichéd. Born and raised in California to a Dutch mother and a Ben­gali fa­ther, Roy started col­lect­ing Vogue mag­a­zines as a child, us­ing fash­ion pages as a pass­port to dream a dif­fer­ent life. “I re­mem­ber as a three-year-old in In­dia, trad­ing my favourite long blue dress for my cousin’s gold sari and feel­ing like I was com­pletely win­ning in the trade.” Her love of In­dian colours and her­itage has been a con­stant since her child­hood and still finds a way into her de­sign aes­thetic. The glob­ally-recog­nised Rachel Roy brand, which she launched in 2004, in­cludes ready-to-wear and ac­ces­sories busi­ness in­cludes con­tem­po­rary, curvy, dresses, out­er­wear, jew­ellery and swimwear. While old Hol­ly­wood glam­our in­forms her sense of style, the Los An­ge­les­based de­signer has named her daugh­ters

the thrill of dis­cov­ery; un­cov­er­ing hidden gems that peek out from ev­ery­day mun­dan­ity. So whether it’s a scarcely known fash­ion de­signer of In­dian de­scent who has dressed top Hol­ly­wood celebri­ties or a new bar in port­side Pondicherry that lives and breathes his­tory in a care­fully cu­rated de­sign co­coon or the scion of a royal fam­ily who moon­lights as a jew­ellery de­signer, our in­sider se­crets unveil some of the most sto­ried vi­gnettes of the de­sign world.

af­ter fa­mous Hol­ly­wood star­lets, Ava Gard­ner and Tal­lu­lah Bankhead. With a client ros­ter that boasts names such as Michelle Obama, Kate Hud­son, Sharon Stone, Tyra Banks and Pene­lope Cruz, Roy be­lieves that fash­ions feeds “the idea that you can be whom­so­ever you wish and tell a story with­out open­ing your mouth”. Of col­lec­tions and chutz­pah Strong, sexy and cool; we ap­proach each collection the way we live our lives and what we want to wear on our jour­ney to de­sign the lives we wish to live. Strong prints, mixing ma­te­ri­als to cre­ate in­di­vid­ual feel­ing pieces, and sexy sil­hou­ettes with a twist is what sets us apart. Feel­ing beau­ti­ful and con­fi­dent starts from the in­side, but fash­ion has a trans­for­ma­tive power. It can re-frame your per­spec­tive on life in­side out.

On In­dia in­spi­ra­tions

I love mixing prints and bright sat­u­ra­tions of colour. All of that stems from my In­dian her­itage. The idea of dress­ing up and al­low­ing the cloth­ing and make-up to trans­form your ap­pear­ance, is an­other In­dian trait I be­lieve.

Fickle fash­ion; faith­ful sta­ples

Trench as a dress, tight turtleneck, black blazer, men’s shirts, LBD that makes you feel fan­tas­tic, and of course, a pointy toe pump.

Rachel Roy with her daugh­ters back­stage af­ter a show CHILD­HOOD DREAMS

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