Rare Rab­bit, Chennai

India Today - - COVER STORY -

Launched about two years ago, the brand aims to in­flu­ence the In­dian man into making an ex­tra ef­fort and pay­ing at­ten­tion to de­tail when he dresses up. Flo­ral shirts to in­ter­est­ing lin­ear prints on T-shirts are part of their de­sign reper­toire, but it doesn’t end there. In­spired by his trav­els across the globe, cre­ative di­rec­tor Man­ish Pod­dar en­sures a care­fully cu­rated collection of ce­ramic ac­ces­sories such as lapel pins and bow ties in me­tal­lic colours, lux­ury and vin­tage eye­wear too en­sur­ing that In­dian men

dress to im­press. by Moeena Halim Visit: www.rar­erab­bit.in

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