MOTORCYLE DIARIES

India Today - - STATES - —Sh­weta Punj

A RIDE TO RE­MEM­BER

As the world’s largest two-wheeler mo­tor­cy­cle man­u­fac­turer, with a 46 per cent mar­ket share in In­dia, Hero has been con­stantly set­ting new bench­marks with its prod­ucts. It is the first com­pany in In­dia to in­tro­duce four-stroke mo­tor­cy­cles and set the gold stan­dard for fuel ef­fi­ciency, emis­sion con­trol and qual­ity.

The jour­ney be­gan in 1944 when Bri­j­mo­han Lall Mun­jal and his broth­ers started a bi­cy­cle spare parts busi­ness in Am­rit­sar, but Par­ti­tion slowed down busi­ness. Mun­jal shifted op­er­a­tions to Lud­hi­ana, where he got a li­cence from the Pun­jab gov­ern­ment to set up a cy­cle fac­tory—Hero Cy­cles. By 1975, Hero Cy­cles had be­come the largest bi­cy­cle man­u­fac­turer in In­dia. In 1984, the com­pany forged an al­liance with Honda Mo­tor Com­pany to ven­ture into the mo­tor­cy­cle busi­ness. One of the early flag-bear­ers of the Make in In­dia cam­paign, the com­pany has glob­ally bench­marked manufacturing fa­cil­i­ties in Haryana, Ra­jasthan, Gu­jarat and Harid­war.

The com­pany has lined up Rs 2,500 crore for new prod­uct de­vel­op­ment, digi­ti­sa­tion, ca­pac­ity in­stal­la­tion and ex­pan­sion, up­grade and mod­erni­sa­tion of plant ma­chin­ery. It will also be fo­cus­ing on pre­mium seg­ment bikes and scoot­ers as well as cost re­duc­tion to en­sure top-line and bot­tom-line growth. Hero Mo­tor­corp has also set up a Centre of In­no­va­tion and Tech­nol­ogy in Jaipur from where its new prod­uct line will roll out in the next three to four years.

BANDEEP SINGH

BUILT TO LAST A Hero bi­cy­cle fac­tory; the late Bri­j­mo­han Lall Mun­jal (in black) with son Pawan Mun­jal

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.