MILKY WAY

India Today - - STATES -

THE JOUR­NEY SO FAR

One of the great­est suc­cess sto­ries of eco­nomic em­pow­er­ment of dairy farm­ers in in­de­pen­dent In­dia, Amul pro­vides liveli­hood to 3.6 mil­lion women across 18,600 vil­lages in Gu­jarat, notch­ing an an­nual turnover of Rs 38,000 crore. The seeds of this pow­er­ful co­op­er­a­tive move­ment were sown in Anand where dairy farm­ers, guided by Sar­dar Val­lab­hb­hai Pa­tel, Mo­rarji De­sai and Trib­hu­van­das Pa­tel, ended the ex­ploita­tion of the Bri­tish gov­ern­ment-sup­ported lo­cal trade car­tel. The Kaira District Co­op­er­a­tive Milk Pro­duc­ers Union Ltd they es­tab­lished in De­cem­ber 1946 later came to be known as Amul. Un­der the leg­endary Vergh­ese Kurien, the brand di­ver­si­fied into dairy prod­ucts to be­come a house­hold name. The suc­cess of the Amul model was repli­cated across the coun­try un­der the Op­er­a­tion Flood pro­gramme, mak­ing In­dia the largest pro­ducer of milk in the world in 1998.

THE FU­TURE

Based on the de­mand growth for its prod­ucts, Amul ex­pects at least 20 per cent com­pound an­nual growth rate in busi­ness in the next five years. It plans to in­crease milk pro­cess­ing ca­pac­ity from 300 lakh litres a day to 400 lakh litres in the next three years and is tar­get­ing a Rs 50,000 crore turnover by 2020-21, against the cur­rent Rs 27,000 crore.

—Uday Mahurkar

SHAILESH RAVAL

LE­GEND OF ANAND Vergh­ese Kurien with his wife Molly in Ahmedabad

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