En­ter­tain­ment Inc.

India Today - - STATES - —Suhani Singh


From An­tak­shari, Tara and Hum Paanch in the 1990s to Sa Re Ga Ma Pa Lil Champs and Kumkum Bhagya now, Zee TV, In­dia’s first Hindi satel­lite channel in the gen­eral en­ter­tain­ment cat­e­gory, has kept In­di­ans glued to the small screen with its slate of shows across gen­res. Apart from Zee TV, the com­pany, Zee En­ter­tain­ment En­ter­prises Ltd, runs 31 chan­nels in In­dia and broad­casts in 172 coun­tries, draw­ing over a bil­lion view­ers. From in­tro­duc­ing Bol­ly­wood to the tal­ent of singer Shreya Ghoshal, who won the sixth edi­tion of Sa Re Ga Ma Pa (1995 on­wards), to mak­ing view­ers aware of a range of new dance

forms through Dance In­dia Dance (2009 on­wards), Zee TV has been in­stru­men­tal in giv­ing op­por­tu­ni­ties to in­di­vid­u­als with var­ied skills.


With the open­ing up of the In­dian econ­omy in the 1990s came the era of satel­lite tele­vi­sion and rapid growth of the me­dia and en­ter­tain­ment in­dus­try. One of the ear­li­est to en­ter the field was busi­ness­man Sub­hash Chan­dra. He es­tab­lished Zee Telefilms Ltd, un­der which Zee TV was launched. Three years later, it made its in­ter­na­tional de­but in the United Kingdom. Ini­tially, Chan­dra part­nered with the STAR group. Soon, Ru­pert Mur­doch’s News Corp Ltd ac­quired the rights to dis­trib­ute Star TV’s con­tent. With News Corp as its part­ner, Zee founded Sit­i­ca­ble in 1995. In March 2000, Zee bought News Corp’s stake in the broad­cast­ing busi­ness and Sit­i­ca­ble.


IN THE SPOT­LIGHT Zee founder Sub­hash Chan­dra

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