CE­MENT­ING TIES

GRASIM | ES­TAB­LISHED IN 1947

India Today - - STATES - —M.G. Arun

STAGE ONE

The jour­ney of Grasim In­dus­tries, a build­ing ma­te­ri­als and manufacturing com­pany, is as old as that of in­de­pen­dent In­dia. The com­pany was in­cor­po­rated in 1947 as a tex­tile man­u­fac­turer. Since then, Grasim has di­ver­si­fied into var­i­ous new sec­tors and in­dus­tries, in­clud­ing the pro­duc­tion of vis­cose sta­ple fi­bre (VSF), ce­ment, sponge iron and chem­i­cals.

WHERE WE STAND

A flag­ship of the Aditya Birla Group, Grasim is the world’s largest pro­ducer and ex­porter of vis­cose rayon fi­bre, with a mar­ket share of about 24 per cent. Tex­tiles and re­lated prod­ucts com­prise about 15 per cent of the group’s turnover. Other ma­jor busi­nesses in­clude ce­ment and chem­i­cals; its sub­sidiary, Ul­traTech Ce­ment, is the largest pro­ducer of ce­ment in In­dia, and Grasim it­self is the largest pro­ducer of caus­tic soda in the coun­try. Re­cently, Aditya Birla Nuvo was merged into Grasim, pav­ing the way for the cre­ation of a $9.2 bil­lion manufacturing and ser­vice busi­ness.

THE JOUR­NEY

In 1950, the pro­duc­tion of fab­ric be­gan at its Gwalior unit, fol­lowed by VSF four years later at Nagda in Mad­hya Pradesh. In 1963, a com­pos­ite tex­tile mill was set up at Bhi­wani in Haryana. It was in 1985 that Vikram Ce­ment, Grasim’s first ce­ment plant, went on stream at Jawad in Mad­hya Pradesh. One of Grasim’s ma­jor ac­qui­si­tions has been of a con­trol­ling stake in Ul­traTech Ce­ment from Larsen & Toubro in 2004.

NAMAS BHOJANI

SE­RI­OUS BUSI­NESS The late Aditya Vikram Birla, former chair­man of the Birla Group

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