LIFEBUOY

1964

India Today - - STATES -

‘Tan­durusti ki rak­sha...’ With that prom­ise of good health and hy­giene, Lin­tas launched the jin­gle for the chunky red bar of Unilever’s soap soap in 1964. More than half a cen­tury on, the catchy tagline—Lifebuoy hai ja­han, tan­durusti hai wa­han—still res­onates with its tar­get au­di­ence

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