JAIPAN MIXER GRINDER

1990s

The jury’s still out on whether the Jaipan ad upheld feminist ideals, with women across the country, from schoolgirls to homemakers, activists to businesswomen shouting, “We want a revolution”, at the camera. A subtle play on the movement of a blender, this ad was genius for its time, though it may induce more than a mild cringing in hindsight