JAIPAN MIXER GRINDER

1990s

India Today - - STATES -

The jury’s still out on whether the Jaipan ad up­held fem­i­nist ideals, with women across the coun­try, from school­girls to home­mak­ers, ac­tivists to busi­ness­women shout­ing, “We want a revo­lu­tion”, at the cam­era. A sub­tle play on the move­ment of a blender, this ad was genius for its time, though it may in­duce more than a mild cring­ing in hind­sight

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