VICCO TURMERIC

1980s

India Today - - STATES -

The three-decade-old ad still as­saults the senses ev­ery time one watches a film in a theatre. The ad made ac­cept­able a mix of the tra­di­tional and the mod­ern, and was cre­ated by the late S.S. Oberoi. At one point, it fea­tured a young Sangeeta Bi­jlani

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