LIJJAT PAPAD

1980s

India Today - - STATES -

The manic bun­nies and kar­ram-kur­ram jin­gle re­main in the col­lec­tive con­scious­ness, but the prod­uct it­self has an in­spir­ing his­tory. Lijjat Papad was cre­ated by the Sri Mahila Griha Udyog, which was founded by seven il­lit­er­ate women who bor­rowed Rs 80 to start a papad busi­ness which grew from a turnover of Rs 6,196 in the first year to Rs 300 crore in the next four decades—the jour­ney in­volves over 40,000 women now

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