GO­DREJ PRIMA TYPE­WRIT­ERS

1990s

India Today - - STATES -

Now touted as a hip­ster prod­uct, oc­cu­py­ing shelves in ex­pen­sive cafes for dec­o­ra­tion, Go­drej type­writ­ers were once all the rage. The ad com­par­ing it to a pi­ano, with jump cuts from well-man­i­cured fin­gers play­ing the in­stru­ment to typ­ing away fu­ri­ously at the type­writer, with the tagline ‘Built for speed. Built to last’, was a huge hit

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