India Today - - STATES -

The mini brief has been one of VIP’s all­time bestsellers. The ad for it, cre­ated by Ad­ver­tis­ing Av­enues, fea­tured a strap­ping young Dalip Tahil bat­tling his en­e­mies wear­ing noth­ing but a dress­ing gown and a Frenchie be­cause, from time im­memo­rial, noth­ing has sold prod­ucts to men quite like machismo

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