BA­JAJ SCOOT­ERS

1989

India Today - - STATES -

‘Bu­land Bharat ki bu­land tasveer’ was oddly rolling off ev­ery­one’s tongues in the ’90s as the ‘Ha­mara Ba­jaj’ cam­paign cre­ated by Alyque Padamsee took off. The vast In­dian mid­dle class took the ad line, and Ba­jaj scoot­ers, to heart

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